The present name of the group is The Nielsen Company. In 2001, both these companies were acquired by a Dutch corporation called VNU. The group was split into AC Nielsen and Nielsen Media Research as a strategic move. The company was one of the pioneers in market research. The Company has its origin way back in 1926 when it was founded by an engineer named Arthur C Nielsen and was called A. Learn More Nielsen Media Research History Examples of measurement, data, and its collection methods will also be presented. This paper studies the Nielsen Media Research Company, its history, products, strengths, weaknesses, etc. This particular area is now dominated by two major corporations namely Nielsen Media Research and Arbitron (local market radio). “Since 1930, when a group called the Co-operative Analysis of Broadcasting conducted one of the first audience surveys for radio, several individuals and companies have attempted to provide syndicated audience information.” (Wimmer & Dominick, 2005). This not was possible when rating TV and radio show popularity. In the case of print media, circulation figures were considered to be enough evidence about readership levels. When advertisers began actively using television and radio as a medium of advertising, data about popularity and viewership were hard to come by. The radio and television industry came into existence much later than the print media in the United States and elsewhere.
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